Monday’s ad is for Guinness, from the 1950s. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is titled “A Mad Lunch Party,” and features a story about Alice, the Mad Hatter and the white rabbit trying to figure out how to have a lunch party and get some more Guinness.