Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2527: My Beer Is Rheingold Says Joan Caulfield

Beer In Ads #2527: My Beer Is Rheingold Says Joan Caulfield

January 20, 2018 By Jay Brooks


Saturday’s ad is for Rheingold, from 1952. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress and former fashion model Joan Caulfield, explains that she understands the appeal of Rheingold Extra Dry because she grew up in New Jersey.

Rheingold-1952-joan-caulfield

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer Birthday: Lucy Corne-Duthie March 4, 2026
  • Beer In Ads #5143: The Bockiest Bock Beer In Town March 4, 2026
  • Beer Birthday: Tonya Cornett March 4, 2026
  • Beer Birthday: Emily Sauter March 4, 2026
  • Beer In Ads #5142: First Taste Of Spring Sunshine Bock Beer March 3, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version