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You are here: Home / Art & Beer / Beer In Ads #2527: My Beer Is Rheingold Says Joan Caulfield

Beer In Ads #2527: My Beer Is Rheingold Says Joan Caulfield

January 20, 2018 By Jay Brooks


Saturday’s ad is for Rheingold, from 1952. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress and former fashion model Joan Caulfield, explains that she understands the appeal of Rheingold Extra Dry because she grew up in New Jersey.

Rheingold-1952-joan-caulfield

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



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