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You are here: Home / Art & Beer / Beer In Ads #2541: My Beer Is Rheingold Says Van Heflin

Beer In Ads #2541: My Beer Is Rheingold Says Van Heflin

February 4, 2018 By Jay Brooks


Sunday’s ad is for Rheingold, from 1956. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American theatre, radio and film actor Van Heflin uses a painfully bad fishing metaphor about “the one that got away” but he promises there will be fish “right out of the pan” not to mention Rheingold Extra Dry “right out of the ice.”

Rheingold-1956-van-heflin

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



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