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You are here: Home / Art & Beer / Beer In Ads #2553: My Beer Is Rheingold Says Guy Lombardo

Beer In Ads #2553: My Beer Is Rheingold Says Guy Lombardo

February 16, 2018 By Jay Brooks


Friday’s ad is for Rheingold, from 1958. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, Canadian-American bandleader and violinist Guy Lombardo, explains that the best way to go sailing is to get a good crew to do all the work and stock lots of Rheingold Extra Dry to drink while they sail.

1958-Guy-Lombardo-2-photo-on-boat-Rheingold

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Music, Rheingold



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