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You are here: Home / Art & Beer / Beer In Ads #2562: My Beer Is Rheingold Says Joan Fontaine

Beer In Ads #2562: My Beer Is Rheingold Says Joan Fontaine

February 25, 2018 By Jay Brooks


Sunday’s ad is for Rheingold, from 1949. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features British-American actress Joan Fontaine. “Fontaine appeared in more than 45 feature films in a career that spanned five decades. She was the younger sister of actress Olivia de Havilland.” In this ad, Fontaine admits that when she gives a party, she loves compliments, and that’s why she always serves “everyone’s favorite beer, Rheingold Extra Dry.

Rheingold-1955-joan-fontaine

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



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