Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2569: My Beer Is Rheingold Says Thomas Mitchell

Beer In Ads #2569: My Beer Is Rheingold Says Thomas Mitchell

March 4, 2018 By Jay Brooks


Sunday’s ad is for Rheingold, from 1947. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American actor Thomas Mitchell. “Among his most famous roles in a long career are those of Gerald O’Hara in Gone with the Wind, Doc Boone in Stagecoach, Uncle Billy in It’s a Wonderful Life and Mayor Jonas Henderson in High Noon. Mitchell was the first male actor to win an Oscar, an Emmy, and a Tony Award.” In this ad, he makes a pun about opening night and opening bottles of Rheingold Extra Dry, and it’s about as funny as you’d expect.

Rheingold-1947-thomas-mitchell

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg
  • Paul Finch on Beer Birthday: Dann Paquette

Recent Posts

  • Beer Birthday: Megan Parisi October 13, 2025
  • Beer In Ads #5100: There Are Good Reasons Why Hornung’s White Bock Beer Was Awarded First Prize October 12, 2025
  • Beer Birthday: Luc De Raedemaeker October 12, 2025
  • Beer Birthday: Kirby Shyer October 11, 2025
  • Beer Birthday: Kushal Hall October 11, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version