Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2577: My Beer Is Rheingold Says Brock Pemberton

Beer In Ads #2577: My Beer Is Rheingold Says Brock Pemberton

March 12, 2018 By Jay Brooks


Sunday’s ad is for Rheingold, from 1946. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American theatrical producer, director and founder of the Tony Awards Brock Pemberton. “He was the professional partner of Antoinette Perry, co-founder of the American Theatre Wing, and he was also a member of the Algonquin Round Table.” In this ad, Pemberton explains that producing plays in an unpredictable and inconsistent business, the polar opposite of brewing Rheingold Extra Dry.

Rheingold-1946-brock-pemberton

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5207: Good News! Good Cheer! Dawson’s Bock Beer Is Here! February 17, 2026
  • Historic Beer Birthday: George Younger February 17, 2026
  • Historic Beer Birthday: Anton Geiger February 17, 2026
  • Beer Birthday: Marty Jones February 17, 2026
  • Historic Beer Birthday: Joseph Ibach February 17, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version