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You are here: Home / Art & Beer / Beer In Ads #2589: My Beer Is Rheingold Says Paul Newman

Beer In Ads #2589: My Beer Is Rheingold Says Paul Newman

March 24, 2018 By Jay Brooks


Saturday’s ad is for Rheingold, from 1958. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features was an American actor, voice actor, film director, producer, race car driver, IndyCar owner, entrepreneur, philanthropist, and activist Paul Newman. In this ad, Newman states his perfect beer has “taste, character — everything,” and only one beer fits that description, Rheingold Extra Dry.

Rheingold-1958-paul-newman

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



Comments

  1. beerman49 says

    March 26, 2018 at 12:25 am

    An OMG moment for sure for his contemporaries & boomers who weren’t following his acting career closely (like me).

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