Monday’s ad is for Rheingold, from 1960. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” This ad features American jazz singer and bandleader Cab Calloway. “He was strongly associated with the Cotton Club in Harlem, New York City, where he was a regular performer. Calloway was a master of energetic scat singing and led one of the United States’ most popular big bands from the start of the 1930s to the late 1940s. Calloway’s band featured performers including trumpeters Dizzy Gillespie and Adolphus “Doc” Cheatham, saxophonists Ben Webster and Leon ‘Chu’ Berry, New Orleans guitarist Danny Barker, and bassist Milt Hinton.” In this ad, Calloway enjoys drinking a Rheingold Extra Dry after his show.
Solid, Jackson!!!!
Rheingold was the Mets first beer sponsor…I remember when it was advertised as the beer with the ‘Ten minute head’…My beer is Rheingold the dry beer…ask for Rheingold whenever you buy beer. Rhengold’s taste is so high because it’s brewed extra high…it the ten minute head…Rheingold Beer!!! I think I learned at at early age (prolly three or four) to despise the taste of beer – my Uncle Pat drank Rheingold and when we’d visit my aunt she say …”Go steal Uncle Pat’s beer”, which evidently mom & dad thought was somehow cute…I’d suip it and Ewww…the stuff tasted so bad to a young boy’s tongue (use to sweet drinks, milk and the like) that until I was almost 40 years old I despised the stuff. Would like to find the original Rheingold now, that I LOVE beer!!!