Friday’s ad is for is by Ballantine Ale, from 1958. In the 1950s, Ballantine advertised the hop variety “Brewer’s Gold” as “a rare strain of choice hops” and even registered it as a trade-mark, although Brewers Gold is widely available today. In this ad, a conquistador appears to have found El Dorado, the fabled city of gold, and among the gold was te liquid kind, specificially a ginormous glass of Ballantine Ale.
