Saturday’s ad is another one from the United Brewers Industrial Foundation, from 1945. This was the year before the “Beer Belongs” series began. These were similar, and used the “Beer Belongs” tagline, but were unnumbered stand-alones. They each featured a painting by a well-known artist or illustrator of the day, along with many of the elements that would later appear in the “Home Life in America” series. In this ad, the painting is called “Saturday Afternoon at Sportsman’s Park,” by artist Edward Laning. Seemed like the perfect ad after the Giant’s victory in game 1 today, plus it is Saturday, of course.
And here’s a close up of Laning’s artwork.
Gary Gillman says
The color of that beer speaks volumes…
There is, too, nothing like those old baseball stadiums. It’s nice that you can see the sky between the roofs and the top seat level, makes it more real.
The choreographed games of today with the maniacal music and relentless announcements and flashing boards just aren’t in the same league (sorry).
Right on, Gary! I’m 65, saw my 1st MLB game in Seals Stadium in SF 1958. Noise factor these days, whatever park you’re at, is beyond tolerable for those who are true fans of the great game of baseball!