Jay R. Brooks on Beer
Tuesday’s ad is for “Rainier Beer,” from 1975. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is a later ad, but with the MLB All-Star game earlier today, this one seemed appropriate, with baseball paraphernalia and claims that Rainier was the “Beer of Summer.”
Friday’s ad is for “Coors Banquet Beer,” from 1979. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows a can of Coors Banquet Beer next to a full mug with a baseball and baseball glove behind it and the tagline “Make it yours.”
Sunday’s ad is for “Miller Lite,” from 1983. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features four Lite Beer spokesmen on caricature drawing of Mt. Rushmore, including American former professional baseball player who played first base for the Baltimore Orioles Boog Powell, American professional football player and actor Bubba Smith, American former football player, sports commentator, and actor Dick Butkus, and American football player, a defensive end best known for his play with the Oakland Raiders in the American Football League Ben Davidson.
Wednesday’s ad is for “Miller Lite,” from 1982. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American Major League Baseball player Marv Throneberry, who was affectionately known as “Marvelous Marv.” He was the starting first baseman for the 1962 New York Mets, a team which set the modern record for most losses in a season with 120.
Sunday’s ad is for “Miller Lite,” from 1980. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former professional baseball outfielder and manager, most notable for his managerial career Whitey Herzog and American left fielder, third baseman, manager, coach and front office consultant in Major League Baseball Dick Williams.
Saturday’s ad is for “Miller Lite,” from 1985. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former professional baseball player Boog Powell, who was a first baseman and left fielder from 1961 through 1977, most notably as a member of the Baltimore Orioles dynasty that won four American League pennants and two World Series championships between 1966 and 1971 and former Japanese baseball great Koichi Numazawa.
Thursday’s ad is for “Miller Lite,” from 1985. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former Major League Baseball (MLB) player and current sportscaster, comedian, and actor Bob Uecker and “famous ex-space monster” Blorg. I especially love the text. “Lorgo abnaml ud zemblag. Remplo plivob ivwi subzily og abnaml. And less.”
Friday’s ad is for “Miller Lite,” from 1988. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former professional baseball player Greg “The Bull” Luzinski, a left fielder who spent most of his career with the Philadelphia Phillies, and retired as a member of the Chicago White Sox.
Wednesday’s ad is for “Miller Lite,” from 1981. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American Major League Baseball second baseman and manager Billy Martin and American professional rodeo cowboy and rancher Jim Shoulders.
This year, the new baseball season begins on Thursday, April 1, no fooling. So our annual Brookston Hitting Derby auto-renewed, but I only noticed today. We used to call it a Home Run Derby because to keep things simpler, we only counted those, but a few years ago I monkeyed with the scoring (because I generally can’t keep well enough alone) and while it’s still simpler than being in a full-blown fantasy baseball league, there are now more ways to get points. Still, we do it just for fun, and there are twenty spaces available if you want to play along, although we only need four to draft. But the more teams, the more fun, so sign up soon if you want to join us this year.
In order to join the league, follow this link, and I think that’s all you have to do, other then follow the on-screen instructions. If that’s not right, or you’re having trouble, leave a comment below and a way to reach you. Otherwise, see you on the virtual diamond.
