Jay R. Brooks on Beer
Wednesday’s ad is for “Hamm’s,” from 1964. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one shows a beer salesman in the stands at a Chicago White Sox game, with the tagline “Reach for the big one … Hamm’s.”
Tuesday’s ad is for “Hamm’s,” from 1980. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one shows the Hamm’s Bear at bat during a baseball game with the headline “A Sure Hit!”
Monday’s ad is for “Hamm’s,” from the late 1950s or early 1960s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one shows the Hamm’s Bear hitting a pitch during a baseball game with the headline “A Big Hit.”. The tagline at the bottom is is “Hamm’s …. the beer refreshing.”
Friday’s ad is for “Hamm’s,” from 1973. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one is the cover to a printed version of the Minnesota Twins’ 1973 Baseball Schedule, though inexplicably the Hamm’s Bear is named “T.H. Bear” here.
Thursday’s ad is for “Hamm’s,” from the 1960s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one also shows the bear squeezing the twins of Minnesota baseball fame, but is on a placemat that also includes the schedule for the season, though I can’t quite make out exactly what years it is. The full tagline is “Win, Twins! we’re with you all the way!”
Wednesday’s ad is for “Hamm’s,” from the 1960s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one shows the bear squeezing the twins of Minnesota baseball fame, an association Hamm’s continued for most of its existence.
Tuesday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “Stan Musial poles out extra-base hits,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” Stan Musial, of course was a rather famous baseball player. He was nicknamed “Stan the Man,” and played outfield and first base for 22 seasons in Major League Baseball, all of them “for the St. Louis Cardinals, from 1941 to 1944 and from 1946 to 1963. Widely considered to be one of the greatest and most consistent hitters in baseball history, Musial was a first-ballot inductee into the Baseball Hall of Fame in 1969. He batted .331 over the course of his career and set National League (NL) records for career hits (3,630), runs batted in (1,951), games played (3,026), at bats (10,972), runs scored (1,949) and doubles (725). His 475 career home runs then ranked second in NL history behind Mel Ott’s total of 511. A seven-time batting champion, he was named the National League’s (NL) Most Valuable Player (MVP) three times and was a member of three World Series championship teams. He also shares the major league record for the most All-Star Games played (24) with Hank Aaron and Willie Mays.” And in the panels, Stan the Man shows how he wings the bat.
Today is the birthday of Jacob Ruppert, Jr. (August 5, 1867–January 13, 1939). He was the son of Jacob Ruppert, who founded the Jacob Ruppert Brewing Company in 1867. Jacon Jr., who went by Jake “was an American brewer, businessman, National Guard colonel and United States Congressman who served for four terms representing New York from 1899 to 1907. He also owned the New York Yankees of Major League Baseball from 1915 until his death in 1939.
Starting out in the family brewing business, Ruppert entered the United States National Guard in 1886 at the age of 19, eventually reaching the rank of colonel. While he was the owner of the Yankees, he purchased the contract of Babe Ruth and built Yankee Stadium, reversing the franchise’s fortunes and establishing it as the premier club in the major leagues. Ruppert was inducted into the National Baseball Hall of Fame in July 2013.”
Ruppert was born in New York City, the son of brewer Jacob Ruppert, Sr. (1842–1915) and his wife, the former Anna Gillig (1842–1924). He was the second oldest of six children, along with Cornelia Ruppert-Franko (1865–96), Anna Schalk (born 1870), Frank (born 1872), George (1875–1948) and Amanda Elizabeth “Lizzie” Ruppert-Silleck (1878–1952). His grandfather Franz (1811–83), a brewer from Bavaria, had emigrated to the United States in 1836 or 1842. His mother was also of German ethnicity, and was herself the daughter of prominent brewer George Gillig. Although he was a second-generation American, to the day he died he spoke with a noticeable German accent.
He grew up in the Jacob Ruppert, Sr. House on Fifth Avenue. Jacob Jr. attended the Columbia Grammar School. He was accepted into Columbia College, but instead began working in the brewing business with his father in 1887. He started as a barrel washer, working 12-hour days for $10 a week ($267 in current dollar terms), and eventually became vice president and general manager of the brewery.
Ruppert enlisted in the Seventh Regiment, National Guard of New York, serving in the rank of private from 1886 through 1889. In 1890, he was promoted to colonel and appointed to serve on the staff of David B. Hill, the Governor of New York, serving as aide-de-camp. He became a senior aide on the staff of Roswell P. Flower, Hill’s successor as governor, until 1895.
The Jacob Ruppert Brewery around 1932.
Ruppert was elected to the United States House of Representatives in 1898 as a member of the Democratic Party to the Fifty-sixth United States Congress, defeating incumbent Philip B. Low of the Republican Party in New York’s 15th congressional district. He was supported in his election by Richard Croker, the political boss of Tammany Hall. Ruppert won reelection over Alderman Elias Goodman in 1900. Ruppert was renominated for Congress, this time running in New York’s 16th congressional district, in 1902. Ruppert was not a candidate for reelection in 1906, and he left office in 1907.
Ruppert was also president of the Astoria Silk Works and the United States Brewers Association from 1911 through 1914. In January 1914, he bought J&M Haffen Brewing Company for $700,000 ($16,737,209 in current dollar terms), intending to close the brewery down and develop the property, which was located near The Hub in The Bronx. Upon his father’s death in 1915, Ruppert inherited the Jacob Ruppert Brewing Company and became the company’s president. Ruppert also owned real estate, including Pass-a-Grille Key in Florida.
Ruppert, interested in baseball since his childhood, began to pursue ownership of a Major League Baseball team, and attempted to purchase the New York Giants on numerous occasions. In 1912 he was offered an opportunity to purchase the Chicago Cubs, but decided that Chicago was too far away from New York for his tastes. However, Frank J. Farrell and William S. Devery, owners of the New York Yankees, were looking to sell their franchise. Ruppert and Tillinghast L’Hommedieu Huston, a former United States Army engineer and captain, purchased the Yankees from Farrell and Devery before the 1915 season for $480,000 ($11,363,684 in current dollar terms). The Yankees were, at that time, a perennial also-ran in the American League (AL), posting winning records in only 4 of their 12 seasons – and only once since 1906 – since relocating to New York prior to the 1903 season from Baltimore, where the team had played as the Orioles during the AL’s first two years of operation, 1901 and 1902.
After the 1917 season, Ban Johnson, president of the AL, suggested that Ruppert hire St. Louis Cardinals manager Miller Huggins to take over the same position with the Yankees. Huston, who was in Europe at the time that Ruppert was considering the appointment, disliked Huggins and wanted to hire the manager of the National League’s crosstown Brooklyn Robins, Wilbert Robinson, his drinking buddy. However, Ruppert interviewed Huggins on Johnson’s recommendation, and agreed that Huggins would be an excellent choice Ruppert offered the job to Huggins, who accepted and signed a two-year contract. The hiring of Huggins drove a wedge between the two co-owners that culminated in Huston selling his shares of the team to Ruppert in 1922.
Ruppert and Huston purchased pitcher Carl Mays from the Boston Red Sox in 1918, in direct opposition of an order issued by Johnson. The matter was taken to court, where Ruppert and Huston prevailed over Johnson. The case led to the dissolution of the National Commission, which governed baseball, and helped lead to the creation of the Commissioner of Baseball. Ruppert eventually organized opposition to Johnson among other AL owners.
The Yankees purchased star pitcher-outfielder Babe Ruth from the Red Sox in 1919, which made the Yankees a profitable franchise. The Yankees began to outdraw the Giants, with whom they shared the Polo Grounds. In 1921 the Yankees won the AL pennant for the first time, but lost to the Giants in the World Series. As a result of the Yankees’ increased popularity, Charles Stoneham, owner of the Giants and the Polo Grounds, raised the rent for Ruppert and Huston for the 1922 season. The Yankee owners responded by purchasing land in The Bronx, across the Harlem River from the Polo Grounds, from the estate of William Waldorf Astor for $675,000 ($9,658,002 in current dollar terms), breaking ground on a new stadium in May 1922. That year, the Giants once again defeated the Yankees in the World Series. Yankee Stadium opened on April 18, 1923,[the first ballpark with three tiers of seating for fans, and the first referred to as a “stadium”. Ruppert and Huston financed the project with $2.5 million of their own money ($35,770,378 in current dollar terms).
In 1923, Ruppert bought out Huston for $1.5 million ($21,084,961 in current dollar terms), and he became the sole owner. Later that year, the Yankees finally beat the Giants to win their first World Series title. The Yankees went on to dominate baseball throughout most of the 1920s and 1930s, winning three more pennants from 1926 through 1928, including the Murderers’ Row team which won the 1927 World Series and repeated as champions the following year. They returned to the top with the 1932 World Series title, and then began their strongest period yet with the Bronx Bombers teams of the late 1930s, becoming the first team to win three consecutive World Series titles in 1936, 1937 and 1938. In 1937, the Yankees became the first team to win six World Series titles, and in 1938 they surpassed the Philadelphia Athletics to become the first team to win ten AL championships, with only the Giants winning more pennants in the 20th century.
Lous Gehrig, Ruppert and Joe McCarthy in 1935.In 1929, Ruppert added numbers to the Yankees’ uniforms, which became a feature of every team. He said, “Many fans do not attend games on a regular basis and cannot easily pick out the players they have come to see.”
in 1931 Ruppert bought the Newark Bears who played at Ruppert Stadium in Newark, New Jersey, and begin building the farm system for the Yankees. Ruppert’s 24 years as a Yankee owner saw him build the team from near-moribund to a baseball powerhouse. His own strength as a baseball executive – including his willingness to wheel and deal – was aided by the business skills of general manager Ed Barrow and the forceful field managing of Miller Huggins, until his sudden death at age 50 late in the 1929 season, and Joe McCarthy, beginning in 1931. By the time of Ruppert’s death, the team was well on its way to becoming the most successful in the history of Major League Baseball, and eventually in North American professional sports.
Ruppert and Ruth had public disagreements about Ruth’s contracts. Nevertheless, they were personal friends; according to Ruth, Ruppert called him “Babe” only once, and that was the night before he died. Usually, Ruppert called him “Root” (as “Ruth” sounded in his German-accented voice); he always called everyone, even close friends, by their last name. Ruth was one of the last persons to see Ruppert alive.
Ruppert suffered from phlebitis in April 1938, and was confined to his Fifth Avenue apartment for most of the year. He was too sick to follow the Yankees to the 1938 World Series, what would be their seventh world title under his stewardship; he listened on the radio. In November 1938, he checked into Lenox Hill Hospital, where he died on January 13, 1939.
New York Yankees Tony Lazzeri, Joe DiMaggio, and Frankie Crosetti with their team owner Jacob Ruppert taken in the late 1930’s.
Ruppert’s father, Jacob, Sr., left behind an estate of $6,382,758 ($111,618,204 in current dollar terms) when he died in 1915, which Ruppert increased to $40 million by the time of his death in 1939. This was managed by his heirs. His brother George, who served as the Yankees’ vice president, declined to take over the team presidency, and instead recommended that general manager Ed Barrow be given control of the club. Under Barrow’s leadership, the Yankees won a fourth consecutive World Series in 1939, and captured three more AL titles and two World Series from 1941 to 1943 as the nation entered World War II. After mismanaging Ruppert’s brewery, the heirs sold the Yankees to Dan Topping, Del Webb and Larry MacPhail in 1945. The brewery sold its flagship beer, Knickerbocker beer, to Rheingold, and went out of business in 1965.
On April 16, 1940, the Yankees dedicated a plaque in Ruppert’s memory, to hang on the center field wall of Yankee Stadium, near the flagpole and the monument that had been dedicated to former manager Miller Huggins. The plaque called Ruppert “Gentleman, American, sportsman, through whose vision and courage this imposing edifice, destined to become the home of champions, was erected and dedicated to the American game of baseball.” The plaque now rests in Monument Park at New Yankee Stadium.
An apocryphal story says that Ruppert is responsible for the Yankees’ famous pinstriped uniforms; according to this account, Ruppert chose pinstripes in order to make the often-portly Ruth appear less obese, but the uniform was in fact introduced in 1912.
A beer was named after Ruppert, as were Ruppert Stadium in Newark, New Jersey. Ruppert Park in Manhattan, is part of the Ruppert Yorkville Towers housing complex was built on the site the brewery in Yorkville, Manhattan.
Ruppert and Lou Gehrig in 1938.
Tuesday’s ad is for “Rainier Beer,” from 1975. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This one is a later ad, but with the MLB All-Star game earlier today, this one seemed appropriate, with baseball paraphernalia and claims that Rainier was the “Beer of Summer.”
Friday’s ad is for “Coors Banquet Beer,” from 1979. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows a can of Coors Banquet Beer next to a full mug with a baseball and baseball glove behind it and the tagline “Make it yours.”
