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You are here: Home / Art & Beer / Beer In Ads #104: Schlitz New Pop Top Bottle

Beer In Ads #104: Schlitz New Pop Top Bottle

May 7, 2010 By Jay Brooks

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Friday’s ad is for the new pop top bottle that Schlitz debuted in the early 1960s. It’s their stubbie bottle — I just love the look of the stubbie bottle — showing how easy it twists off. And then there’s that tagline. :Now a beer bottle you can open with your bare hands.”

schlitz-60s-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. Zach Abraham says

    August 18, 2010 at 12:32 pm

    I found an un-opened Schlitz “pop top” bottle on the bottom of a lake in Wisconsin about 5 years ago.

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