Friday’s ad is for the new pop top bottle that Schlitz debuted in the early 1960s. It’s their stubbie bottle — I just love the look of the stubbie bottle — showing how easy it twists off. And then there’s that tagline. :Now a beer bottle you can open with your bare hands.”
I found an un-opened Schlitz “pop top” bottle on the bottom of a lake in Wisconsin about 5 years ago.