Saturday’s ad is for United States Brewers Foundation, from 1944. It was part of their “morale is a lot of little things” series, that was in support of the troops. I love the last part of the copy. “A glass of beer or ale — not of crucial importance, surely … yet it is little things like this that help mean home to all of us, that do so much to build morale — ours and his.”
Beans & brew … then raise the Airwick (remember those?) an hour later!