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You are here: Home / Art & Beer / Beer In Ads #1076: Sure Could Go For One Of Mom’s Bean Suppers

Beer In Ads #1076: Sure Could Go For One Of Mom’s Bean Suppers

January 19, 2014 By Jay Brooks


Saturday’s ad is for United States Brewers Foundation, from 1944. It was part of their “morale is a lot of little things” series, that was in support of the troops. I love the last part of the copy. “A glass of beer or ale — not of crucial importance, surely … yet it is little things like this that help mean home to all of us, that do so much to build morale — ours and his.”

USBF-1944-morale

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. beerman49 says

    January 20, 2014 at 12:13 pm

    Beans & brew … then raise the Airwick (remember those?) an hour later!

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