Friday’s ad is an old one, for Budweiser, from either 1904 or 1906. It’s a “modern” interpretation of the Greek myth of Ganymede. It shows Ganymede instead of introducing mead, as the legend goes, to the gods, instead introducing them to Budweiser. It was apparently published in Theater Magazine.
Wow, that is some ad. Given Ganymede’s role in mythology, the scantily clad version of him, and when and where this ad was published, there’s a queer studies dissertation to be written on this ad campaign. Nice find!