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You are here: Home / Art & Beer / Beer In Ads #114: Introducing Budweiser To The Gods

Beer In Ads #114: Introducing Budweiser To The Gods

May 21, 2010 By Jay Brooks

ad-billboard
Friday’s ad is an old one, for Budweiser, from either 1904 or 1906. It’s a “modern” interpretation of the Greek myth of Ganymede. It shows Ganymede instead of introducing mead, as the legend goes, to the gods, instead introducing them to Budweiser. It was apparently published in Theater Magazine.

bud-ganymede-1904

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Mythology



Comments

  1. Greg says

    May 22, 2010 at 10:16 am

    Wow, that is some ad. Given Ganymede’s role in mythology, the scantily clad version of him, and when and where this ad was published, there’s a queer studies dissertation to be written on this ad campaign. Nice find!

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