Thursday’s ad is again for Pabst, from 1940. It’s one of a series from around that time period that were all inside of a blue ribbon. I love the slogan at the bottom: “It’s Blended … It’s Splendid!” The opening tagline is priceless, too. “Order it with Confidence … Serve it with Pride.” I love that smirk on the waiter. But how about the elaborate sandwich — 4 fancy toothpicks! And why is there no beer glass on that tray, just the bottle?
What the hell is that guy’s head at the bottom of the ad? The taglines are great — and there isn’t a glass because it would distract from the bottle — but the “Kilroy was here” head is a hoot.