Thursday’s ad is for Anheuser-Busch’s “Faust Beer,” from 1915. While you may be familiar with the Faust that Anheuser-Busch put out in 1995, part of a trio of “American Originals” released that year, along with Muenchener and Black and Tan, the original Faust was first brewed in 1885. They were still brewing it at least thirty years later, when this ad is from. Despite the imagery of the Faust of German legend who made a deal with the devil, that’s not who the beer was named for, but for Tony Faust, the Oyster King of St. Louis, a restaurant owner and drinking buddy of Adolphus Busch.
So how much were the damnations of it ifor either version? LOL
Looks like they’ve resurrected the Faust brand again, as a local St. Louis area draught beer.
http://blogs.riverfronttimes.com/gutcheck/2015/02/anheuser-busch_resurrects_faust_the_130-year-old_beer_named_for_a_st_louis_legend.php
There were also at least two other revivals after Repeal, besides that 1990s “American Originals” version, based on this can (pre-1950) and label (circa late ’70s based on the breweries listed).
http://www.ebeercans.com/images/large/FT-6226.jpg
http://i.imgur.com/DrnpIgi.jpg
Yeah, I saw that ABI was making Faust again on draft, but I didn’t realize about the others. As always, thanks Jess (not Jess).
I’m pretty sure Cornelius Faust from Brauerei Faust in Miltenberg (Franconia, Germany) won’t like this.
Heh, yeah, as I understand it this beer is the reason he can’t call his beer by his own name here in the states, and instead has to call it Miltenberger.