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You are here: Home / Art & Beer / Beer In Ads #152: Phoebe Cates For Asahi

Beer In Ads #152: Phoebe Cates For Asahi

July 16, 2010 By Jay Brooks

ad-billboard
Friday’s ad ends Bud week early and is a bit of a departure for what’s usually featured here. I try not to use overtly male-oriented ads but today is an exception. We all have celebrities, male and female, that we’re more attracted to than others. For me, one of my most enduring starstruck crushes has been on Phoebe Cates, most famous for Fast Times at Ridgemont High and Gremlins. But many actors also did ads in Japan, which during the 1980s was quite lucrative so many who wouldn’t do ads in the U.S. just couldn’t turn down doing them in Japan, and Phoebe Cates was no exception. She did a series of ads, usually in a bikini, for Asahi Breweries sometime during the 80s. Also, I should point out that the reason for all this is today is Phoebe Cates’ 47th birthday.

phoebe-cates-in-bikini-autographed

The campaign also included television spots, like this one on YouTube. Since it was for their Asahi Draft Beer, they used the slogan “Live Beer” in the TV spots and on branded beer glasses in the print ads, such as the ones below.

phoebe-beer-2

Sometimes in a big floppy hat, sometimes not.

phoebe-beer-1

Most of the ads I’ve seen have been cropped and don’t show the full ad, sad to say.

phoebe-beer-4

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Japan, Video, Women



Comments

  1. Brent Ainsworth says

    July 17, 2010 at 1:17 pm

    You made my day with this one.

  2. Pistol Pete says

    July 18, 2010 at 9:43 pm

    Didn’t she marry Kevin Kline the actor?

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