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You are here: Home / Art & Beer / Beer In Ads #1546: Tecate’s Three Amigos

Beer In Ads #1546: Tecate’s Three Amigos

May 5, 2015 By Jay Brooks


Tuesday’s ad, for Cinco de Mayo, is for Tecate beer, from 1988. The cartoon art was created by Leslie Cabarga and used by Tecate in a series of ads that summer, and was even made into a poster. Showing two Tecates, a bottle and a can, though the can is clearly the leader, along with a bottle of Chihuahua (which I recall selling at BevMo for $2.99 per six-pack), making an entrance into a wild west saloon. Notice the can has a bottle of salt and a lime in his holsters. It’s a pretty cheesy ad, but this was also the same time 7-Up was advertising using a spot with arms and legs, and California raisins were similarly animated, so maybe it was popular.

Tecate1

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Mexico



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