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You are here: Home / Art & Beer / Beer In Ads #1593: Better Try Extra-Dry

Beer In Ads #1593: Better Try Extra-Dry

June 21, 2015 By Jay Brooks


Sunday’s ad is for Goebel Beer, from 1949. The Detroit, Michigan brewery set their ad at night in the desert, presumably to make the association with an arid climate since the tagline is “better try extra-dry Goebel beer.” It certainly makes me thirsty looking at all that sand, not to mention the campfire.

Goebel-1949-desert

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. Beerman49 says

    June 22, 2015 at 6:46 pm

    Rheingold later used “extra dry” in their jingles.

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