Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1601: Beer Is A Food

Beer In Ads #1601: Beer Is A Food

June 29, 2015 By Jay Brooks


Monday’s ad is for Ruppert’s Knickerbocker — The Beer That Satisfies — from 1914. The Jacob Ruppert Brewery in New York put out this priceless ad during the inevitable march to prohibition, six years before it was enacted. They were obviously still hoping to turn public opinion with this great copy. “For the good of the public health, it is highly desirable that all prejudice against beer should be removed. This prejudice is held exclusively by people who do not drink beer.” The ad continues by listing great reasons why beer is so awesome. Unfortunately, it didn’t work.

Evening-2BWorld-2B1914

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. Beerman49 says

    June 30, 2015 at 2:57 pm

    Someone should modernize that for distribution to the neo-prohibitionists. Great copy!

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #148: The Ultimate Pub Quiz Round on The Sessions
  • VK on Beer In Ads #4982: Wiener Bock Beer
  • Tony on Beer Birthday: Tony Magee
  • Eduard von Grützner, Painter of Beer-Quaffing Monks • A Tempest in a Tankard on The Sessions
  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions

Recent Posts

  • Beer In Ads #5028: Falken Schaffhauser Oster-Bock July 18, 2025
  • Beer Birthday: Peter Aldred July 18, 2025
  • Historic Beer Birthday: Peter Austin July 18, 2025
  • Historic Beer Birthday: Jan Albin Goetz-Okocimski July 18, 2025
  • Historic Beer Birthday: Josef Sedlmayr July 18, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version