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Jay R. Brooks on Beer

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You are here: Home / Art & Beer / Beer In Ads #1645: Enjoy The Difference!

Beer In Ads #1645: Enjoy The Difference!

August 11, 2015 By Jay Brooks


Tuesday’s ad is for Schlitz, from 1961. I love her smile, the expression on her face — it’s so Mary Tyler Moore, especially with the hip material of the dress (or is that a blouse?) she’s wearing. I also love how she’s holding that six-pack, so we know just how light it is, able to be picked up with little effort at the grocery store. Which is probably why toward the end of the ad copy, there’s this suggestion. “Better get a couple.”

schlitz-enjoy-the-difference

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. Beerman49 says

    August 14, 2015 at 10:51 pm

    Awfully high collar for a dress – I’d say it’s a blouse.

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