Friday’s ad is for Guinness, from maybe the 1950s or early 1960s. The artwork has that “It’s a Small World” vibe, with the style of illustration and each couple wearing their authentic cultural costumes. Especially when you consider the American couple in their cowboy suits, big hats and a cigarette hanging from the dude’s unshaved face. Yeah, that’s how all Americans look. As I understand it, the world and his wife essentially means a lot of people, which makes sense in the context of the copy: “The World And His Wife Enjoy Guinness.” The phrase always reminds me of the Elvis Costello song The World and His Wife from the 1983 album “Punch the Clock.”
Definitely a “Small World” look. That Disney ride made its debut @ the NYC World’s Fair in 1964; my folks & I rode it (it was very cool) – the fair continued into 1965. My parents & I went both years, catching stuff we missed the 1st year & checking out the new stuff. Michelangelo’s “Pieta” statue was there one of the years; in 65, while waiting to catch the subway back downtown around dusk, we could hear all the screams from the Beatles’ concert @ Shea Stadium. Side note: Back then, subway rides were 15 cents, no matter the distance, so going from midtown Manhattan to Flushing meadows was a CHEAP pip (both yrs, we stayed @ hotels near Times Square & never moved our car until we drove home. Both yrs, the weekend trips cost my dad no more than $400-500 – those were the days!
There’s a lot more info here on Wikipedia: https://en.wikipedia.org/wiki/1964_New_York_World%27s_Fair#Disney_influence