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You are here: Home / Art & Beer / Beer In Ads #1658: That’s Just What This Meal Was Needing

Beer In Ads #1658: That’s Just What This Meal Was Needing

August 24, 2015 By Jay Brooks


Monday’s ad is another one for Guinness, from 1956. “Guinness! That’s Just What This Meal Was Needing.” Two couples are in the garden at a “cosy-looking pub” with a table of bread, cheese and fruit. One of the men — who reminds me a little of Matt Damon — got the first round and is delivering four pints of Guinness. I especially love this copy. “Nothing is added. Nothing is taken away. Every drop you drink is the real thing.” Are they going for Goldilocks or ripping off Coca-Cola thirteen years before Coke debuted “It’s the Real Thing.” Maybe Guinness should be suing them?

Guinness-1956-outdoor-cafe

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History



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