Sunday’s ad is for Carling’s Red Cap Ale, from 1946. This is for the “Brewing Corporation of America‘s” Carling, based in Cleveland, Ohio.
The BCA “Cleveland Plant” on Quincy Ave., also in 1946, from a company brochure.
The ad, with the headline “Dealer’s Choice,” shows a kindly old grocer, the kind that probably never existed, putting single bottles of in her basket as he seems to be staring at her with an odd look on his face. But I do love that hat she’s wearing, and notice she’s also wearing gloves with a short sleeve dress. I guess that’s what “taste-wise customers” wear when they’re buying a “mild, mature ale.”
Seriously over-dressed for a trip to the neighborhood market, as is the proprietor, who kinda reminds me of Mr Whipple of Charmin TP ad fame.