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You are here: Home / Art & Beer / Beer In Ads #1684: Dealer’s Choice

Beer In Ads #1684: Dealer’s Choice

September 20, 2015 By Jay Brooks


Sunday’s ad is for Carling’s Red Cap Ale, from 1946. This is for the “Brewing Corporation of America‘s” Carling, based in Cleveland, Ohio.

BCA-1946
The BCA “Cleveland Plant” on Quincy Ave., also in 1946, from a company brochure.

The ad, with the headline “Dealer’s Choice,” shows a kindly old grocer, the kind that probably never existed, putting single bottles of in her basket as he seems to be staring at her with an odd look on his face. But I do love that hat she’s wearing, and notice she’s also wearing gloves with a short sleeve dress. I guess that’s what “taste-wise customers” wear when they’re buying a “mild, mature ale.”

Red-Cap-1946-dealers-choice

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. Beerman49 says

    September 21, 2015 at 7:21 pm

    Seriously over-dressed for a trip to the neighborhood market, as is the proprietor, who kinda reminds me of Mr Whipple of Charmin TP ad fame.

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