Sunday’s ad is for Schlitz, from 1934. It’s just after prohibition ended and Schlitz is definitely going classy. Apparently Schlitz is seen in “the smartest places” and is “served in well-ordered homes.” Not to mention what a big deal out of their brown bottles. But by far, my favorite line in the ad copy makes no sense whatsoever. “Flavor in Schlitz beer is like style in a Worth frock.”
Great ad, Jay. How ironic for Schlitz to use snob appeal in its advertising. It would have been more appropriate, I think, for them to have had Curly Howard from the Three Stooges saying, “Certainly!”
Just had to look it up…
Charles Frederick Worth (13 October, 1825 – 10 March, 1895) was an English fashion designer who founded the House of Worth, one of the foremost fashion houses of the 19th and early 20th centuries. He is considered by many fashion historians to be the father of haute couture. Worth is also credited with revolutionising the business of fashion.