Sunday’s ad is for Gulpen Bier, a pilsner, another one from maybe the 1950s or 60s. I believe it’s a Dutch beer, and the tagline appears to translate to “rich in taste, rich in tradition.” I like that their choice of pairing is nuts and salami, not that it wouldn’t taste good, but surely they could have come up with something better.
Whatever – great beer name – no umlaut above the U, so pronounce it as it spells.