Wednesday’s ad is for Rheingold Beer, from 1946, and features Miss Rheingold from that year, Rita Daigle. Dressed up at a fancy dude ranch, she’s ringing the dinner bell, with an appetizer of Rheingold beer. Which is apparently “beer as beer should taste.”
![Rhaingold-1946-dinner-bell](https://farm8.staticflickr.com/7546/15726510056_342e28bb32_o.jpg)