Thursday’s ad is for Genesee Beer, from 1970. The snowy stream reminds me more of a Coors ad, and how about the handle on the glass mug, that’s an odd looking one. And that foam head looks staged and fake, but then quite a lot of ads around this time and before had foam like this, they must have all used the same photo stagers.
My guess is that the handle was cropped in (it shouldn’t have been there at all for that glass type).. Beer-clueless marketers/corp beancounters approved it, no doubt.