Friday’s ad is for Bock Beer, another one form probably the late 1800s, but nothing more specific about who it’s for or exactly where and when. Featuring a festive couple, it almost seems like she’s asking for his beer, while he’s holding it just out of reach, smiling, as she continues to try to talk him out of it. There must be something going on, because look at the goat’s startled eyes, and notice he’s looking away? There’s definitely more than meets the eye in this scene.