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You are here: Home / Art & Beer / Beer In Ads #1792: Bock Man & Goat Boy

Beer In Ads #1792: Bock Man & Goat Boy

January 16, 2016 By Jay Brooks


Saturday’s ad is for Bock Beer, from the late 1800s or early 20th century. I’m not quite sure about this one. It’s either an unsuspecting man in the beer cellar, mug of beer in hand with his lunch of bread and … what are those, turnips or rutabagas? He sits there slumped over, shoulders drooping with resignation. Does he know that there’s a mad goat behind him about to pounce or is completely unaware of his fate? Alternatively, it’s the world’s weirdest crime-fighting duo: Bock Man and Goat Boy!

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



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