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You are here: Home / Art & Beer / Beer In Ads #1923: Picnic At The New Homesite

Beer In Ads #1923: Picnic At The New Homesite

May 26, 2016 By Jay Brooks


Thursday’s ad is entitled Picnic at the New Homesite, and the illustration was done in 1951 by John Gannam. It’s #54 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, two couples are having a picnic in an unlikely spot. At a construction site, where presumably one of their homes is being built, they’re having beer and food while other people are working. It’s the weirdest spectator sport ever.

054. Picnic at the New Homesite by John Gannam, 1951

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History



Comments

  1. Ron Dawes says

    May 27, 2016 at 7:59 pm

    The seats are nail kegs, if anyone is interested.

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