Thursday’s ad is entitled Thanksgiving Dinner, and the illustration was done in 1952 by Douglass Crockwell. It’s #75 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, another family Thanksgiving dinner is about to begin. And unlike the last few, grandmother is finally taking a break (that looks like her in the back right) and the eldest daughter is stepping up to take her turn as turkey deliverer. Though notice that one of her younger siblings seems to be both pointing out a target spot for touchdown while at the same time holding her beer in the way of it. Such a prankster.
Another in that series that’s insanely unreal, even for the early 50’s. Who the hell ever wore coat & tie to a Txgiving dinner @ a friend’s house, save maybe for the seriously upper crust (where the hired help, not the hostess, would be serving dinner). Further, in 1952, there was no football on TV, so having beer instead of wine w/dinner seems patently absurd!