Saturday’s ad is entitled An Evening of Cards, and the illustration was done in 1954 by Douglass Crockwell. It’s #98 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, two couples are spending an evening playing cards, most likely bridge at this time period. At least that’s an activity that fairly cries out for beer. I remember my parents having people over, not to play bridge, but pinochle, which really popular when I was a kid. I also recall being in a pinochle club in junior high, where we’d play during the lunch period. I don’t know if it’s a generational thing, or geographic, but nobody I know plays pinochle in California, which is a shame.