Saturday’s ad is for Miller High Life, from 1960. In this ad, one of a series featuring a nearly black and white ad, with only the beer in color, and the same man engaged in various activities. This time, he’s at the bowling alley. While I’m sure he’ll roll his ball down the lane at some point, right now he’s sitting down and scoring another bowler, with a beer in his hand, of course. Unfortunately, the only versions of this ad I could find were from black and white publications, so the signature feature — that only the beer is in color, making it stand out — so these don’t pop like the others. Best I can tell, they’re maybe in the third frame, and already he’s hitting the sauce, which is awesome, and just how it should be.