Thursday’s ad is for Schlitz, from 1940. In this ad, entitled “Any Minute Now … It may happen to you!,” although the subtitle (which appears above the larger title) may go to the heart of the ad, and it reads “What Are Your Chances …” of at least four things occurring. This ad has an actual author’s byline, Herbert M. Alexander, along with a short resume, and then a two-page article about chance, statistic, superstition and luck, before naturally finishing up with how Schlitz fits into this line of reasoning, as a perfect accompaniment to such great occasions.
