Thursday’s holiday ad is for Ballantine’s, from 1937. A man blows the Ballantine logo smoke rings, while a cartoon balloon contains the words. “A Merry Christmas In Every Glass.” And I love how they try to fit Christmas into the narrative. “There always a festive touch when Ballantine’s Ale or Beer is opened.” So here’s their advice. “So, when your friend foregather in holiday mood, pay them the compliment of serving one of the world’s great drinks. And be generous — put in a goodly supply of the quart bottles or “Bumper” cans.” Who talks that way?