Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2149: Sid Luckman For Pabst

Beer In Ads #2149: Sid Luckman For Pabst

January 7, 2017 By Jay Brooks


Saturday’s ad is for Pabst Blue Ribbon, from 1949. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Sid Luckman. He “was an American football quarterback for the Chicago Bears of the National Football League (NFL) from 1939 through 1950. During his twelve seasons with the Bears he led them to four NFL championships. Luckman was the first modern T-formation quarterback and is considered the greatest long range passer of his time.”

In the ad, done when was still an active player, though he would retire the following year, Sid sits in his home, surrounded by a few of his trophies. He holds a glass of beer, but there are two bottles of Pabst in the tray next to him. Either he was a prodigious drinker, or perhaps there’s someone else there in the room with him.

PBR-1949-sid-luckman

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, Football, History, Pabst, Sports



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #148: The Ultimate Pub Quiz Round on The Sessions
  • VK on Beer In Ads #4982: Wiener Bock Beer
  • Tony on Beer Birthday: Tony Magee
  • Eduard von Grützner, Painter of Beer-Quaffing Monks • A Tempest in a Tankard on The Sessions
  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions

Recent Posts

  • Beer Birthday: Carol Stoudt July 18, 2025
  • Beer In Ads #5027: Iron City’s Famous Bock Beer July 17, 2025
  • Historic Beer Birthday: Anthony Straub July 17, 2025
  • Historic Beer Birthday: Anton Benitz July 17, 2025
  • Historic Beer Birthday: James Pawley Dawes July 17, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version