Wednesday’s ad is for Heineken, from 1980. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a single-panel format, after having half a mug of Heineken, a man relaxes after building a pretty impressive sandcastle.