Thursday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a two-panel format, a posh-looking woman in a pink hat is taking her first sip of beer. Afterwards, her hat balloons to many times its original size, with life-size fruit hanging off of it.