Thursday’s ad is from Japan, and is for Sapporo beer. The ad is from 1934 and pictures a woman sitting and enjoying a beer, presumably at a dance watching the other couples cut a rug. One oddity; is it just me or does that glass in her hand look pretty small? Or is she perhaps a giant? Either way, it seems a little out of proportion. It’s also interesting that apart from the kanji writing and the woman’s obvious ethnicity, it could be any western ad for beer.
When I visted Japan, beer was usually served in small glasses. The host would get a bomber sized bottle, then pour his guests the beer in these smaller glasses. As I recall, they are slightly smaller than a water glass. The only time I received a bigger glass was when the beer was on tap and even then it was only 10-12 ounces.