Thursday’s ad is the third baseball-themed one, which I’ll be continuing through the World Series. The ad is from 1962 and features baseball legend Casey Stengel, when he was managing the New York Mets. The woman in the ad is Miss Rheingold for 1962, Kathy Kersh.
I didn’t know Bill O’Rielly played for the Mets.
🙂
Yikes. I think the Mets went 40-122 that year.
Nuts – the Mets were 40-120 in ’62 (2 rainouts that they didn’t have to make up – Giants beat Dodgers in a playoff to get to the World Series). You gotta be an old fart/baseball junkie like me – do you remember Rheingold’s jingle limerick from that era?:
My beer is Rheingold the dry beer;
Think of Rheingold whenever you buy beer;
It’s not bitter, not sweet;
(4th & 5th lines I can’t recall, but the end of the 4th line rhymed w/”sweet” & last line mentioned Rheingold beer).
Rheingold was one of the better cheap beers available during my late college days (1970-72) @ U of MD ($3/case of longnecks + $.75 deposit).
Now that we have “educated” beer palates, we ain’t touching that stuff except in dire “lawnmower” situations 🙂
I believe the words to the Rheingold jingle changed over the years, but the version I recall best (from that same, early Mets period) went…
My beer is Rheingold the dry beer
Think of Rheingold whenever you buy beer
It’s refreshing– not sweet
It’s the extra dry treat
Won’t you try Extra Dry Rheingold Beer!
I was a fan of Rheingold’s Chug-a-Mug bottles but perhaps my favorite Rheingold was buying it in Maine in the mid-70’s in 16 oz. deposit bottles that came packed in a plastic bag (a la Straub’s)- and, IIRC, came out of their New Bedford, MA brewery. We were out in the woods building a cabin, no refrigeration, so we kept the beer in the river. I will fully admit that part of the great taste of that beer was the result of “NBS”- “nostalgic beer syndrome” in which environment and attitude has much to do with it as the beer itself.
I think there’s a tendency to “remember” these older large regional beers by what they became under their later owners (Rheingold=Schmidt’s>Heileman, Schaefer=Stroh>Pabst, etc)- just cheap beer. Go back before that era, when they were still indies (both were once Top 10 US brewers), their “bad” reputation was often a result of being “too heavy” and “strong tasting” compared to those modern “light lager” beers from St. Louis, Milwaukee and, later, Golden, CO.
Kudos 2 U! Liking the memory of the Rheingold jingle.
Thanks for the memories.
big discussion in the bar tonight about when rheingold chug a mugs were available? when to when? 60s ? 70s ? when to when?