Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2234: The Doctor Says “Drink Beer”

Beer In Ads #2234: The Doctor Says “Drink Beer”

April 2, 2017 By Jay Brooks


Sunday’s ad is for Schlitz, from 1908. In the first decade of the 20th century, Schlitz Brewing, then one of the larger breweries in the U.S. after the industry had shrunk from over 4,000 to around 1,500 in just 25 or so years, did a series of primarily text ads, with various themes. In this ad, a doctor apparently prescribes beer for “the weal and convalescent,” so if it’s good enough for “those who need strength” then it should be pretty good for you, too.

schlitz-1908-doctor-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg

Recent Posts

  • Historic Beer Birthday: George Weisbrod October 31, 2025
  • Historic Beer Birthday: Frederick Hinckel Sr. October 29, 2025
  • Beer Birthday: Bill Millar October 28, 2025
  • Beer In Ads #5111: Pabst Bock Beer October 27, 2025
  • Beer Birthday: Thomas Kerns October 27, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version