Thursday’s ad is for Schlitz, from 1908. In the first decade of the 20th century, Schlitz Brewing, then one of the largest breweries in the U.S. after the industry had shrunk from over 4,000 to around 1,500 in just 25 or so years, did a series of primarily text ads, with various themes. In this ad, Schlitz details just how good their beer is for you, and why. “Malted barley is a digested food. Hops are a tonic — also an aid to sleep.” All of it leads to their inescapable conclusion. “There is all the good of beer, and none of the harm, in Schlitz.”