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You are here: Home / Art & Beer / Beer In Ads #2312: Be Light-Hearted, Captain!

Beer In Ads #2312: Be Light-Hearted, Captain!

June 19, 2017 By Jay Brooks


Monday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, part of another series featuring the tagline “Be Light-Hearted!,” a sailing couple is toasting with two glasses of beer. He’s wearing a captain’s hat while she wears a regular mate’s cap. I guess he’s in charge.

Carling-1952-be-light

Filed Under: Art & Beer, Beers Tagged With: Advertising, Carling, History



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