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You are here: Home / Art & Beer / Beer In Ads #2365: The Invalid

Beer In Ads #2365: The Invalid

August 11, 2017 By Jay Brooks


Friday’s ad is from Pabst, from 1897. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re an invalid and having trouble recovering from some terrible tragedy, you’re in luck. “No gift of modern science is to them a great blessing than Pabst Malt Extract.”

Pabst-brewing-1897-invalid

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst



Comments

  1. moepeppers says

    August 13, 2017 at 10:07 am

    Ahh! Nothing like a pipe with your Pabst Malt Extract!

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