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You are here: Home / Art & Beer / Beer In Ads #2376: Baby’s First Adventure

Beer In Ads #2376: Baby’s First Adventure

August 22, 2017 By Jay Brooks


Tuesday’s ad is from Pabst, from 1904. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, apparently bought the original painting “Baby’s First Adventure” by Herman Kaulbach for a promotion. Just buy six bottles of Pabst Malt Extract, and get a free reproduction of the painting. I wonder if that worked? Pabst considered it “the prettiest, most artistic picture of the day,” but I’m not so sure.

Pabst-brewing-1905-food-products

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst



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