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You are here: Home / Art & Beer / Beer In Ads #2380: Ward Off The Ailments Of Old Age

Beer In Ads #2380: Ward Off The Ailments Of Old Age

August 26, 2017 By Jay Brooks


Saturday’s ad is from Pabst, from 1909. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re getting old, with “the cold blue shadow” being cast over you, no need to worry. Just drink Pabst Malt Extract and you’ll be playing in golf in no time.

Pabst-brewing-1909-ailments

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst



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